Project Brief Overview
Explore site specific design through typography, illustration and environmental communication.
Transform a chosen public location using a piece of writing.
Create a meaningful audience experience that integrates environment, behaviour, and communication design.
Output may include print, spatial design, digital interaction and immersive storytelling.
Project Brief Overview
Explore site specific design through typography, illustration and environmental communication.
Transform a chosen public location using a piece of writing.
Create a meaningful audience experience that integrates environment, behaviour, and communication design.
Output may include print, spatial design, digital interaction and immersive storytelling.
Project Brief Overview
Explore site specific design through typography, illustration and environmental communication.
Transform a chosen public location using a piece of writing.
Create a meaningful audience experience that integrates environment, behaviour, and communication design.
Output may include print, spatial design, digital interaction and immersive storytelling.
Challenge: How can design interrupt fast-paced routines and invite moments of attention, reflection and calm?
Challenge: How can design interrupt fast-paced routines and invite moments of attention, reflection and calm?
Challenge: How can design interrupt fast-paced routines and invite moments of attention, reflection and calm?



I designed a custom font specifically for The Peace Trail to reflect the Arboretum’s character. Inspired by the flowing forms and crafted details of the Victorian bench installation in the park. It becomes a calm, site-specific display font used on all plaques, engravings and physical trail elements.
Raleway font aligns the project with the park’s existing brand typography for the webpage,signage and printed collateral ensuring consistency and accessibility across digital and informational touchpoints.
The illustrations are Victorian style to match the park’s aesthetics.
I designed a custom font specifically for The Peace Trail to reflect the Arboretum’s character. Inspired by the flowing forms and crafted details of the Victorian bench installation in the park. It becomes a calm, site-specific display font used on all plaques, engravings and physical trail elements.
Raleway font aligns the project with the park’s existing brand typography for the webpage,signage and printed collateral ensuring consistency and accessibility across digital and informational touchpoints.
The illustrations are Victorian style to match the park’s aesthetics.
I designed a custom font specifically for The Peace Trail to reflect the Arboretum’s character. Inspired by the flowing forms and crafted details of the Victorian bench installation in the park.
It becomes a calm, site-specific display font used on all plaques, engravings and physical trail elements.
Raleway font aligns the project with the park’s existing brand typography for the webpage,signage and printed collateral ensuring consistency and accessibility across digital and informational touchpoints.
The illustrations are Victorian style to match the park’s aesthetics.













































