ICSE Grade 10
THE UNIQUE ACADEMY, ERODE, INDIA | 2015 - 2016
Contact
ICSE Grade 12
THE UNIQUE ACADEMY, ERODE, INDIA | 2017 - 2018
BACHELOR OF DESIGN,
MAJOR IN FASHION COMMUNICATION
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, INDIA | 2019 - 2023
MASTER OF ARTS,
GRAPHIC COMMUNICATION FT
NOTTINGHAM TRENT UNIVERSITY, UNITED KINGDOM | 2025 - 2026
+44 73406 92377
Hi! I’m Shrinithi, a communication designer who loves crafting designs that tell a story. I’m all about blending branding, Illustration, UI/UX, print, and experiential design to create visuals that spark emotion and connection. My process is user-centric, research-driven, and sprinkled with curiosity. To me, great design should be both purposeful and playful - something that speaks to the senses.
When I’m not designing, you’ll probably find me experimenting in the kitchen, where flavours, textures, and creativity mix just like my design process - thoughtful, bold, and a little Adventurous!
Education
CV
Experience
Graphic Design Intern . DIGITINGO,
CHENNAI | JUN 2022 - AUG 2022
Graphic Design Intern (Graduation Project) . DIGITINGO,
CHENNAI | JAN 2022 - APR 2022
Senior Manager - Design . SUSTAIN LABS PARIS,
CHENNAI | AUG 2023 - AUG 2025
Co-Founder & Creative Director . VANILA,
ERODE, India | MAY 2024 - Present
Designining Social media creatives, print collaterals, Branding, styping and photoshoots for different brands.
Designing user-friendly websites, mockups, and creating wireframes and interactive UI elements for websites.
Developing visually compelling and informative infographics, illustrations for reports and collaterals.
Designing brochures, flyers and social media collaterals.
AI image and video generation
Lead the creative strategy and brand direction for a boutique dessert brand, shaping its visual identity and in-store customer experience.
Developed the complete branding system, including logo design, packaging, graphics, and interior design concepts to create a cohesive and memorable brand presence.
Served as the brand’s fondant and pastry artist, with hands-on expertise in frosting, sculpting, decorating, and assembling custom cakes and pastries.
Oversaw production quality, workflow optimisation, and daily operations to ensure consistent product standards and warm customer service.
Trained and supervised employees on production techniques, hygiene, and brand communication.
Blend creativity, craftsmanship, and operational leadership to build Vanila into a trusted local dessert brand.
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ICSE Grade 10
THE UNIQUE ACADEMY, ERODE, INDIA | 2015 - 2016
ICSE Grade 12
THE UNIQUE ACADEMY, ERODE, INDIA | 2017 - 2018
BACHELOR OF DESIGN,
MAJOR IN FASHION COMMUNICATION
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, INDIA | 2019 - 2023
MASTER OF ARTS,
GRAPHIC COMMUNICATION FT
+44 73406 92377
Contact
+44 73406 92377
NOTTINGHAM TRENT UNIVERSITY, UNITED KINGDOM | 2025 - 2026
Hi! I’m Shrinithi, a communication designer who loves crafting designs that tell a story. I’m all about blending branding, Illustration, UI/UX, print, and experiential design to create visuals that spark emotion and connection. My process is user-centric, research-driven, and sprinkled with curiosity. To me, great design should be both purposeful and playful - something that speaks to the senses.
When I’m not designing, you’ll probably find me experimenting in the kitchen, where flavours, textures, and creativity mix just like my design process - thoughtful, bold, and a little Adventurous!
Education
Experience
Graphic Design Intern . DIGITINGO,
CHENNAI | JUN 2022 - AUG 2022
Graphic Design Intern (Graduation Project) . DIGITINGO,
CHENNAI | JAN 2022 - APR 2022
Senior Manager - Design . SUSTAIN LABS PARIS,
CHENNAI | AUG 2023 - AUG 2025
Co-Founder & Creative Director . VANILA,
ERODE, India | MAY 2024 - Present
Designining Social media creatives, print collaterals, Branding, styping and photoshoots for different brands.
Designing user-friendly websites, mockups, and creating wireframes and
interactive UI elements for websites.
Developing visually compelling and informative infographics, illustrations for reports and collaterals.
Designing brochures, flyers and social media collaterals.
AI image and video generation.
Lead the creative strategy and brand direction for a boutique dessert brand, shaping its visual identity and in-store customer experience.
Developed the complete branding system, including logo design, packaging, graphics, and interior design concepts to create a cohesive and memorable brand presence.
Served as the brand’s fondant and pastry artist, with hands-on expertise in frosting, sculpting, decorating, and assembling custom cakes and pastries.
Oversaw production quality, workflow optimisation, and daily operations to ensure consistent product standards and warm customer service.
Trained and supervised employees on production techniques, hygiene, and brand communication.
Blend creativity, craftsmanship, and operational leadership to build Vanila into a trusted
local dessert brand.
ICSE Grade 10
ICSE Grade 12
BACHELOR OF DESIGN,
MAJOR IN FASHION COMMUNICATION
+44 73406 92377
MASTER OF ARTS,
GRAPHIC COMMUNICATION FT
+44 73406 92337
Hi! I’m Shrinithi, a communication designer who loves crafting designs that tell a story. I’m all about blending branding, Illustration, UI/UX, print, and experiential design to create visuals that spark emotion and connection. My process is user-centric, research-driven, and sprinkled with curiosity. To me, great design should be both purposeful and playful - something that speaks to the senses.
When I’m not designing, you’ll probably find me experimenting in the kitchen, where flavours, textures, and creativity mix just like my design process - thoughtful, bold, and a little Adventurous!
Education
THE UNIQUE ACADEMY, ERODE, INDIA | 2015 - 2016
THE UNIQUE ACADEMY, ERODE, INDIA | 2017 - 2018
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, INDIA | 2019 - 2023
NOTTINGHAM TRENT UNIVERSITY, UNITED KINGDOM | 2025 - 2026
Contact
Graphic Design Intern . DIGITINGO,
CHENNAI | JUN 2022 - AUG 2022
Designining Social media creatives, print collaterals, Branding, styping and photoshoots for different brands.
Designing user-friendly websites, mockups, and creating wireframes and interactive UI elements for websites.
Developing visually compelling and informative infographics, illustrations for reports and collaterals.
Designing brochures, flyers and social media collaterals.
AI image and video generation.
Lead the creative strategy and brand direction for a boutique dessert brand, shaping its visual identity and in-store customer experience.
Developed the complete branding system, including logo design, packaging, graphics, and interior design concepts to create a cohesive and memorable brand presence.
Served as the brand’s fondant and pastry artist, with hands-on expertise in frosting, sculpting, decorating, and assembling custom cakes and pastries.
Oversaw production quality, workflow optimisation, and daily operations to ensure consistent product standards and warm customer service.
Trained and supervised employees on production techniques, hygiene, and brand communication.
Blend creativity, craftsmanship, and operational leadership to build Vanila into a trusted local dessert brand.
Co-Founder & Creative Director . VANILA,
ERODE, India | MAY 2024 - Present
Graphic Design Intern (Graduation Project) . DIGITINGO,
CHENNAI | JAN 2022 - APR 2022
Senior Manager - Design . SUSTAIN LABS PARIS,
CHENNAI | AUG 2023 - AUG 2025
Experience